Tech firm Innoviti Technologies announces strategic partnership with Enigmatic Smile By CIOTechOutlook Team

Tech firm Innoviti Technologies announces strategic partnership with Enigmatic Smile

CIOTechOutlook Team | Monday, 30 January 2023, 08:45 IST

Enigmatic Smile, a reward technology provider, focused on linking high value rewards to consumers' payment cards and Innoviti Technologies (formerly, Innoviti Payment Solutions), India's largest collaborative commerce platform, have entered into a strategic partnership to offer consumers in India, the best in breed reward programmes.

Enigmatic Smile reroutes billions of dollars in consumer spending to retailers in its network by blending quietly and flawlessly with existing reward programmes. Enigmatic Smile serves as a technology bridge for merchants to engage with the combined consumer bases of all connected incentive programmes as a crucial partner.

The strategic alliance will assist Enigmatic Smile in reaching Innoviti's 9 million+ customers in 2000+ cities, thus encompassing 76% of Innoviti's enterprise market. The consumers of these stores will benefit from this partnership's collaborative access to all significant large merchants, giving them the opportunity to earn incentives each time they make a purchase. Additionally, 88% of stores will be operating throughout the week with minimal downtime thanks to Innoviti's innovative and effective support capabilities.

Bish Smeir, CEO, Enigmatic Smile, said, "This partnership with Innoviti completes the picture for our service in India, consolidating Enigmatic Smile's market position, and allowing us to enable 100% of all enterprise grade merchants across the country with a flick of a switch. Bringing together the entire payment landscape of a country, especially one as big as India, was an extraordinarily hard task, but it is now one that is complete. This is not the end but start of new journey. Forward thinking cashback websites, affiliate networks and banks can now help co-create the ecosystem, to get-going straight away. Enigmatic Smile will make rewards more rewarding in India for companies and retailers in India."

Prasad Sonavane, Chief Revenue Officer, Innoviti, said "At Innoviti, we are on a fast-paced transformation journey and through collaboration we want to bring about acceleration in businesses across sectors. As the key payment's technology collaborator in this ecosystem, our aim remains to empower merchants to deploy offers that directly benefit end consumers and help them enhance the consumer experience. Our collaboration with Enigmatic Smile is that direction and we hope to impact our customer base by adding enhanced value to their services charter."

Through this exclusive partnership, Innoviti will also support the distribution of the Enigmatic Smile Reward Programme to general trade merchants in India, providing them with an exceptional chance to modernise and enhance their marketing materials, communications, and card-linked rewards.

Large consumer organisations can shorten development timelines by releasing custom rewards apps, on both iOS and Android - developed and deployed by Enigmatic Smile engineers within 4 weeks, while all retailers on the Innoviti platform will be able to deploy offers, for free, to millions of end users. Developers can integrate Enigmatic Smiles' APIs for free to avail of merchant offers.