PurplePath: Bringing Prudence to Personal Finance
Gone are the days when only the extremely affluent part of the population needed its wealth to be managed. With the increasing percentage of working population and increase in disposable income, more and more people need financial prudence to lead a fulfilling life in every aspect. The financial sector is undergoing a transformation with several trends redefining investment planning. New avenues of investment promising higher returns are emerging, while the traditional ones are becoming obsolete owing to inflation and other factors. However, even though pure-play personal finance is gaining ground, there is a dearth of financial planning and advisory companies in the market.PurplePath Wealth Management Solutions, based in Bangalore, is breaking new ground in this fragmented and underserved market by encapsulating personal finance in a Do-It-Yourself (DIY) approach. PurplePath is a pure-play personal financial advisory firm that provides the required expertise of a trusted advisor with an appropriate depth and breadth of knowledge, accessibility, and affordability.
“We leverage deep domain expertise in financial planning and investment management to provide our clients with a unified platform that offers them a complete range of financial advisory. Our USP is Integrated Intelligence and Instantaneous Indication, with a hybrid approach. We aspire to aid people in their expansion of happiness by providing them with a DIY System to manage their personal finance and investments that ultimately helps them to manage their money and wealth seamlessly and confidently,” says Arun Ramaswamy, Founder & CEO, PurplePath.
AI based financial management
The company provides Finobot - an AI based financial management system that aids in delivering the personalized wealth management solutions to individuals and families, anywhere, anytime. This system brings about a convergence of the old with the new, converging the evolved financial fundamentals with the emerging technologies in transforming personal finance and democratizing wealth management solutions. It is a single system, where PurplePath provides two services, at present:
Finobot – Financial Planner & Advisor: an advisory service offered
on a continuous basis, all through the year, for an affordable yearly subscription fee.
Finobot– Income Tax Return eFiling: a transactional service offered on a seasonal basis, one time a year, for a competitive one-time fee.
“Our uniqueness does not lie in just leaving it to the automated system. By hybrid approach, we are providing the needed human interaction, round-the-clock support and connect services, to handle emotions and sensitivities, convince realities, and handhold any requirements of our clients,” adds Arun.
Dedicated to personal finance, PurplePath has designed and implemented its system in an integrated manner so that it intelligently links all the personal finance elements in relation to all aspects of a life with the economic variables, assumptions, and selections, and resolves for optimized adjustments and guidance. The system presents simplicity to the user and handles complexity at the core and exhibits integrated intelligence overall. In addition, the system facilitates the user in making a right decision at the right time by presenting the choices with comparable details, instantaneously, and showing the steps on how to take each financial decision intelligently, timely, and cost-effectively.
“We are targeting a customer segment which is not addressed by the current competition, specifically in the affordable wealth management advisory space, using technology, and well-rounded customer support and connect services. Our vision is to be the number one solutions provider in inculcating financial literacy, for living a prosperous life and our mission is to transform the way people save and invest, for achieving personal goals,” concludes Arun.
Finobot– Income Tax Return eFiling: a transactional service offered on a seasonal basis, one time a year, for a competitive one-time fee.
“Our uniqueness does not lie in just leaving it to the automated system. By hybrid approach, we are providing the needed human interaction, round-the-clock support and connect services, to handle emotions and sensitivities, convince realities, and handhold any requirements of our clients,” adds Arun.
We are targeting a customer segment which is not addressed by the current competition, specifically in the affordable wealth management advisory space, using technology, and well-rounded customer support and connect services
Dedicated to personal finance, PurplePath has designed and implemented its system in an integrated manner so that it intelligently links all the personal finance elements in relation to all aspects of a life with the economic variables, assumptions, and selections, and resolves for optimized adjustments and guidance. The system presents simplicity to the user and handles complexity at the core and exhibits integrated intelligence overall. In addition, the system facilitates the user in making a right decision at the right time by presenting the choices with comparable details, instantaneously, and showing the steps on how to take each financial decision intelligently, timely, and cost-effectively.
“We are targeting a customer segment which is not addressed by the current competition, specifically in the affordable wealth management advisory space, using technology, and well-rounded customer support and connect services. Our vision is to be the number one solutions provider in inculcating financial literacy, for living a prosperous life and our mission is to transform the way people save and invest, for achieving personal goals,” concludes Arun.
